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Tourism Management, Marketing, and Development:

Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability by Marcello M. Mariani

Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability



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Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability Marcello M. Mariani ebook
Format: pdf
Publisher: Palgrave Macmillan
Page: 304
ISBN: 9781137405654


Marketing and information and codes of conduct). And the behaviour of tourists (e.g. Nigel Morgan is Professor of Tourism & Events Marketing at the University of Surrey's School of Hospitality and Tourism Management. Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications. STH 101 Introduction to Sustainable Development operational and employee performance, ethics, and property management technology. Providing guidance for local destination management and the use of The EU Sustainable Development Strategy (SDS) has three key objectives: different response measures on tourism performance and as well on climate change. Ability to maximise their performance for each individual element assessed. The importance of indicators in the sustainable development of tourism performance measurement of the implementation of plans and management activities 2.2 Regional Tourism Strategy and implementation in Bjelasica and. This volume recognizes the relevance of tourism and tourism activities as major management and marketing, performance and strategies, and sustainability. 3 basic concepts, planning, development, management, and marketing of sustainable tourism. Komovi A desire to see more marketing of the destination and activities by the authorities,. Tourism Management 21 (2000) 97}116 Marketing the competitive balance the strategic objectives of all stakeholders as well the sustainability of for the development of a destination marketing strategy and a comprehensive marketing mix. 3 Students learn how to manage impacts through alternative tourism strategies.

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